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Brand guidelines

Lloyd’s brand guidelines are designed to help you understand how to bring the Lloyd’s brand to life in your communications.

Guidelines are available for the following Lloyd’s market participants:

  • Lloyd’s underwriters and service companies
  • Lloyd’s brokers
  • Lloyd’s coverholders
  • Lloyd’s agencies
  • Lloyd’s Delegated Claims Administrators
  • Lloyd’s underwriters, coverholders and brokers issuing Lloyd’s branded marine insurance certificates

The Lloyd’s brand is our most powerful asset. Using it correctly helps to ensure it remains recognisable, consistent across the world, and retains its value.

The Lloyd’s brand is only for use by Lloyd’s market participants.  Policyholders, including reinsureds, may not make reference to the fact they have a Lloyd’s policy for general self-promotional purposes.


Lloyd’s Marketing
Open Market Correspondents please refer to your local office regarding brand guidelines.