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Sharing risk to create a braver world

Tools to help promote your partnership with Lloyd's

At Lloyd’s we want to ensure our partners have the right tools to help grow your business and promote the important role you play in the Lloyd’s market. 

The materials available below have been created to help you explain how the market works, sell the benefits of the Lloyd’s market today and share our vision for tomorrow.

If you can't find what you're looking for or would like to discuss developing other marketing/promotional materials please get in touch.

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Lloyd's Marketing

Lloyd's overview presentation

This overview presentation can be used by underwriters, brokers and coverholders to help educate their clients on the Lloyd's market. The presentation looks at Lloyd's today, Lloyd's history and Lloyd's in the future and surfaces the unique characteristics and strengths that makes Lloyd's the world largest specialist insurance and reinsurance market.  

Download - If you require a PowerPoint version of this presentation, please contact marketing@lloyds.com


Pocket guide to Lloyd's

Read about the Lloyd’s market, history and building in the Pocket Guide; our market, our past, our home.

Lloyd’s is the world’s specialist insurance and reinsurance market. With expertise earned over centuries, Lloyd’s is the foundation of the insurance industry and the future of it. For over 330 years, people, businesses and communities have relied on the Lloyd’s market to protect what matters most and we are proud to continue that service today.

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How the market works – Insuring the Titanic

The 11 January placement slip from 1912 for the Titanic and her sister ship Olympic offers great insight into how the market works, how insurance slips are placed at Lloyd’s and how the centuries-old terms ‘underwriter’ was coined.

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How the market works – Who's who

If you're new to the Lloyd's market or looking to share information with your clients, our 'who's who' of stakeholders at Lloyd's will help provide clarity to the distribution chain.

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Lloyd's claims for policyholders

The Lloyd's claims brochure (for policyholders) looks at Lloyd's claims offering and demystifies some of the conception around claims in our 330 year old market. Share this document and be confident in your clients understanding of the Lloyd's claims proposition.

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Lloyd's claims for brokers

The Lloyd's claims brochure for policyholders, help to explains to the benefit from of the markets claim offering (unparalleled strength, trusted security, exceptional service and high standards) in a short form, easy to share document.

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Lloyd's claims stories

When business as usual comes to a halt, Lloyd's insurers stand ready to get things moving again. Read and share our five claims stories with your clients, to showcase how the Lloyd's market deals with complex claims.

[PDF]  Fort McMurray

[PDF]  Chile earthquake

[PDF]  Eco 40

[PDF]  Oil spill

[PDF]  Superstorm Sandy

Lloyd's product insight - Cyber

Our handy guide to cyber insurance has been developed to be shared with your clients, to showcase the markets cyber offering and make it clear to clients of the best possible ways to protect their business and respond to these growing challenges

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Lloyd's product insight - New Space

Lloyd's wrote its first satellite policy in 1965, now as companies and governments develop increasingly ambitious plans for space, understanding the risk involved in space insurance has never been more important. This buyers guide can be shared with your clients to help them understand these risks.

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Lloyd's product insight - Sharing economy

The sharing economy's explosive growth is now part of modern society. This buyer's guide sets out what types of sharing economy risks the Lloyd's market covers and helps your clients understand what to be aware of when buying sharing economy insurance. 

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Lloyd’s have developed several videos to promote the markets expertise, insight and ecosystem. These videos can be shared with your clients to help sell the benefits of Lloyd’s and our vision for tomorrow to existing and potential policyholders. 


How the market works – animation

Find out how Lloyd’s specialist underwriters, brokers and the corporation of Lloyd's come together under one globally trusted name to protect your interests, promote economic growth and share risk to create a braver world.

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Cyber risk explainer video

Lloyd’s pioneered cyber insurance to help business across the world protect themselves from an emerging risk. This video can help explain to your clients what the Lloyd’s market offers in the cyber space.

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Harnessing technology to speed up claims

This short film explores how the Lloyd's market is adopting innovative technology in the claims space, with an aim to streamline the claims process. Give your clients confidence that the Lloyd’s has your client’s best interests at heart.

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Space insurance at Lloyd’s

The space industry is changing, and the Lloyd’s market is prepared to insure its risks. This short video gives you insight into how the Lloyd’s market shares risk to face space perils front on.

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A collection of short thought leadership films, the Lloyd’s Braver series talks about current and future risks facing the Lloyd’s market.

A braver world is a world we need to build - and protect. It will require new levels of courage and creativity, backed by collaborative insurers. And those insurers will come from the Lloyd’s market, sharing risk to create a braver world.

Find the videos here.


The Braver Series - Cities

A world of megacities. For these megacities to work at their best, they will need to recover quickly from disruptions, and better still, prevent them from happening at all. This will take courageous government and industry, backed by collaborative insurers. And those insurers will come from the Lloyd’s market, sharing risk to create a braver world

Watch and share here


The Braver Series - Energy

With new advancements come new scarcities. In the face of rapidly depleting minerals and elements, we must uncover new sources and extract them in safe and sustainable ways. This will take pioneering companies, backed by collaborative insurers. And those insurers will come from the Lloyd’s market, sharing risk to create a braver world.

Watch and share here.


The Braver Series - Technology

Resisting and recovering from breaches - protecting everything from personal passwords to global finance - will take real commitment, backed by collaborative insurers. And those insurers will come from the Lloyd’s market, sharing risk to create a braver world.

Watch and share here.


The Braver Series - World

A braver world is a world we need to build - and protect. It will require new levels of courage and creativity, backed by collaborative insurers. And those insurers will come from the Lloyd’s market, sharing risk to create a braver world.

Watch and share here.


Braver Cities: Living Systems

Megacities are emerging; by 2030, cities will be responsible for up to 90% of global GDP. There is a need for cities to be more resilient, as well as responsive - and Lloyd's can help.

Watch and share here.


Braver Energy: Resourcing the future

The world's demand for power is unprecedented and growing. The insurance industry can help responsible extractive companies move into this new energy frontier safely and sustainably.

Watch and share here.


Braver Technology: Everything Connected

As the number of connected devices increses, so too does the possiblity of breach, as every new device is a new port of entry for a cyber attack. Business will be carrying much more insurance of a sor they haven't hought about up until now.

Watch and share here.

The Future at Lloyd’s will build the most advanced insurance marketplace in the world. The below document are available to help your share Lloyd's vision for the future with your clients.


The Future at Lloyd's infographic

The Future at Lloyd's infographic sets out the journey the Lloyd's market is on to build the most customer-centric insurance marketplace in the world.

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The Future at Lloyd's - Blueprint

The Future at Lloyd's Blueprint sets out how we are going to combine data, technology and new ways of working with our existing strengths to transform the culture we work in and everything we do – from placing risks and paying claims to attracting capital and developing new products.

Do be shared with clients and colleagues - the Blueprint lays out our vision for the future.

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The Future at Lloyd's - Prospectus

The prospectus was published on 1 May 2019 and suggested ways that Lloyd's could:

  • Offer better solutions to the risks faced by our customers
  • Deliver better products and services to our customers and capital providers
  • Simplify the way we work by being more efficient and reducing costs
  • Build an inclusive culture where everyone feels valued

The Blueprint built on the vision shared in May 2019.

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Lloyd’s brand guidelines are designed to help you understand how to bring the Lloyd’s brand to life in your communications.

 

Underwriters

Underwriters and service companies guidelines

 

Brokers

Broker guidelines

 

Coverholders

Coverholder guidelines

 

Lloyd's Europe

Lloyd's Europe Guidelines for coverholders and service companies