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Product simplification

Building simpler insurance products to better protect customers

The COVID-19 pandemic has brought forward the urgency with which the global insurance industry must invest in clarifying and simplifying its products. With simpler product design and delivery, customers can better understand their coverage, empowering them with the confidence that their insurance policy is the most relevant and efficient protection against the risks they face.

The Lloyd’s market has responded to this need by taking concrete action to offer customers simpler, clearer protection. In recognition of this, through the Futuresetters Community, we have chosen to highlight some of the outstanding product innovation solutions to come out of the Lloyd’s Lab:

Lloyd’s Wordings Hackathon

The Lloyd’s Wordings Hackathon was an online event held in June 2021 as part of Lloyd’s ongoing commitment to simplify insurance products and support better customer outcomes.

Lloyd’s Insights

For a more comprehensive view on Lloyd’s Product Simplification efforts in a post-COVID world, read our 2020 report linked below:

Report: Supporting global recovery and resilience for customers and economies

This report sets out three key recommendations that the global insurance industry should implement to respond to the challenges that COVID-19 has presented. Alongside these global industry recommendations, the report also outlines the affirmative actions Lloyd’s is taking on its own.