Sharing risks, sharing rewards
A study on how customers, service providers and platforms perceive risk in the sharing economy model
The emergence of the sharing economy is revolutionising the way assets and services are consumed – creating multi-party relationships and raising the question of who should bear responsibility for mitigating the risks involved.
Lloyd’s commissioned a survey to learn about how US, UK and Chinese participants in the sharing economy perceive and manage the inherent risks. This study demonstrates how insurance can be a key driver of consumer confidence and trust, with the ability to help break down barriers to use, ultimately driving business growth for sharing economy platforms.