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Key facts

Cohort: Cohort 1, 2018 

Focus in insurance value chain/workflow: Placing | Point of underwriting  

Specific lines of business supported: Gig/Freelance I SME   

Founded: 2016 

Status: Operating, still in insurance 

Company type: Administration system 

Head office: North America 

Main global offices: North America 

Locations served: Global 

Employee count: 11-100 


The Layr platform automates and digitizes manual, day-to-day tasks such as proposal generation for small, commercial broking departments. It provides three products to brokers: service automation; digital rating and placements; access to growth capital. Policyholders can access Layr to buy and manage their policies without needing to speak with their brokers. 

Lab activity

Primary focus product area whilst in the Accelerator: Improving policy and claims admin I Improving UW tools and processes I  Increasing access to insurance  

Layr worked with Lloyd’s broker partners to design its offering for small commercial brokers, reducing the time taken to underwrite from weeks to minutes. 

Explore all our alumni

Learn about all our alumni who have take part in the Lloyd’s Lab Accelerator programme.