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Digital Fineprint (acquired by Hubb)

Key facts

Cohort: Cohort 3, 2019 

Focus in insurance value chain/workflow: Point of underwriting  

Specific lines of business supported: SME  

Founded: 2016 

Status: Acquired by hubb in 2021 

Company type: Data provider, Data consolidator (now part of broker hubb) 

Head office: United Kingdom 

Main global offices: United Kingdom 

Locations served: United Kingdom 

Employee count: 11-100 


Digital Fineprint used open data AI to create predictive models and insights on SMEs. The company’s sources included social media, websites and government data. The insights provided by Digital Fineprint could be used for risk selection, underwriting, pricing and marketing strategies.  

Lab activity

Primary way aimed to improve insurance processes and tools whilst in the Accelerator: New sources of risk insight - data or models  

During its time in the Lab, Digital Fineprint interacted with a number of underwriting businesses and coverholders within Lloyd’s, gaining a deeper understanding of the market’s inner workings. The company was acquired by broker hubb in 2021. 

"Lloyd's Lab was a massive eye-opener for us. Despite the fact we'd been in InsurTech for the three years prior, we had never interacted in a meaningful way with the Lloyd's market itself. It was also great to see some other startups as part of the Lab"
Erik Abrahamsson, Chief Executive Officer & Founder

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