A braver world
Insurance has always had a clear social purpose running through it. Built on the idea that the pooling of risk by many can protect the misfortunes of the few, it’s an example of how businesses can help society build resilience and confidence.
That idea continues to underpin our industry today. For Lloyd’s, it’s captured in our purpose of sharing risk to create a braver world: by protecting people and businesses when the worst happens, we can enable more confident living in the everyday.
Our purpose has enabled us to stand by our customers through periods of uncertainty throughout our history – giving them the confidence to navigate, withstand and recover from the catastrophes we’ve faced.