The story of how Lloyd’s has attempted to correctly predict the winner of the 2022 FIFA World Cup has made headlines around the world. Media outlets as far afield as America, India and the Middle East scrambled to report that England has been named by the market as the most likely champion of this year’s tournament.
Our World Cup predictions are an opportunity to make the world of insurance more accessible, and to demystify the market. It’s a chance to demonstrate how data is critical to underwriting decisions and the unexpected ways in which we use it. The unique pulling power of football means we can engage with an entirely new audience that wouldn’t necessarily associate insurance with a worldwide celebration of their sporting heroes.
We wanted to harness this energy and interest closer to home, as a way of showing young people in our London neighbourhood, who may never have dreamt of insurance as a career, that it’s a job that will bring them into contact with every aspect of life. There isn’t much that goes on in our modern world that insurance doesn’t touch – and that includes innovative new forms of capturing and joining up data, which are becoming increasingly important. So, what better way to reach them than by tapping into their passion for football while the World Cup is in their homes and conversations?
Lloyd’s are working with SEO London, a charity that helps students from low socio-economic backgrounds and from ethnic minorities, to broaden their career horizons through access to academic, professional and enrichment opportunities.