Skip to main content


Key facts

Cohort: Cohort 2, 2019 

Focus in insurance value chain/workflow: Point of underwriting  

Specific lines of business supported: Personal I Gig/Freelance I Corporate I SME  

Founded: 2017 

Status: Operating, still in insurance 

Company type: Broker 

Head office: North America 

Main global offices: Canada 

Locations served: Canada 

Employee count: 1-10 


MiBroker, a division of McClelland Insurance, offers home, motor, watercraft and business insurance. Its business insurance products are offered to a range of business sizes, from freelancers to large corporates. McClelland also offers motor usage-based insurance products as well as coverage for both personal and business use. 

Lab activity

Primary focus product area whilst in the Accelerator: Increasing access to insurance  

miBroker launched what was known at the time as miCtrl, an app which allowed gig economy users to quote daily and annual business insurance, underwritten by Gore Mutual. This product is no longer available. 

“Through the Lloyd’s Lab, we worked on industry leading solutions for digital distribution. This included our innovative on demand insurance platform. As Lloyd’s continues the essential work of modernizing for the digital era, we look forward to being a part of that journey.”
John McClelland, Founder

Explore all our alumni

Learn about all our alumni who have take part in the Lloyd’s Lab Accelerator programme.