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Sharing risk to create a braver world

To cement our future success, and to remain the top choice for commercial and specialty insurance, Lloyd’s strategy and direction will be underpinned by a refreshed purpose of “sharing risk to create a braver world”. The purpose speaks to the impact and aspiration of the market and is as true as it was in Edward Lloyd’s coffee shop in 1688.

How Lloyd’s delivers on its purpose

Lloyd’s is the world’s leading insurance and reinsurance marketplace. Through the collective intelligence and risk-sharing expertise of the market’s underwriters and brokers, Lloyd’s helps to create a braver world.

The Lloyd’s market provides the leadership and insight to anticipate and understand risk, and the knowledge to develop relevant, new and innovative forms of insurance for customers globally.

It offers the efficiencies of shared resources and services in a marketplace that covers and shares risks from more than 200 territories, in any industry, at any scale.

And it promises a trusted, enduring partnership built on the confidence that Lloyd’s protects what matters most: helping people, businesses and communities to recover in times of need.

Lloyd’s began with a few courageous entrepreneurs in a coffee shop. Three centuries later, the Lloyd’s market continues that proud tradition, sharing risk in order to protect, build resilience and inspire courage everywhere.

The Braver series