Sharing economy consumer insight

Two studies on how customers, service providers and platforms perceive risk in the sharing economy model

Sharing risks sharing rewards report

Sharing risks, sharing rewards: Who should bear the risk in the sharing economy?

The emergence of the sharing economy is revolutionising the way assets and services are consumed – creating multi-party relationships and raising the question of who  should bear responsibility for mitigating the risks involved.

 

Lloyd’s commissioned a survey to learn about how US, UK and Chinese participants in the sharing economy perceive and manage the inherent risks. This study demonstrates how insurance can be a key driver of consumer confidence and trust, with the ability to help break down barriers to use, ultimately driving business growth for sharing economy platforms.

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Front cover

Squaring risk in the sharing age: How is the collaborative economy reshaping insurance products?

The sharing economy has grown exponentially, fundamentally changing the business landscape. With approximately 500 million people sharing assets or services across six key markets, and close to 680 million people making use of them, Lloyd’s and Deloitte partnered to systematically analyze the sharing economy with the aim to understand where insurance can support growth and opportunity in this booming sector.

 

The study highlights that while currently a number of platforms have mechanisms to protect users, ranging from transaction-embedded insurance to guarantee schemes, insurers must think beyond traditional products and services in order to effectively meet the needs of the shared economy.

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