Consumer survey shows sharing is widespread, but tremendous growth opportunity still exists.
- A study of six key markets – China, United Arab Emirates (UAE), Germany, France, UK, and US – reveals more than a quarter of the population has either bought services or rented possessions from their peers via shared platforms in the past three years.
- Approximately 500 million people share assets or services across these six key markets, and close to 680 million people make use of them.
- 57% of adults who have sold services or lent products in the sharing economy in the past three years were insured by transaction-embedded or personally owned cover.
- Potential for double digit increases in the percentage of the population willing to share services or assets.
New research from Lloyd’s and Deloitte systematically analysed the sharing economy with the aim to understand where insurance can support growth and opportunity in this booming sector. The study focuses on the peer-to-peer model and specifically the services, real estate and finance sectors.
Squaring risk in the sharing age - How the collaborative economy is reshaping insurance products calls attention to the role of the insurance industry in supporting shared platforms as they grow and develop.
While more than one in four people across the six countries surveyed has been a consumer of shared goods or services, the penetration rates differ considerably by country yielding notable geographic insights:
- In the US, the birthplace of the sharing economy, sharing is less widespread than it is in China and the UAE.
- China is the stand-out market for shared goods and services. Almost three quarters (73%) of the online population are consumers and just over half (55%) supply goods and services to it – more than double the figures reported for the US and European markets.
- The UK has the lowest sharing economy participation levels on both the supply and demand sides. Less than one in ten (9%) have shared in the past three years, which is ten percentage points less than European neighbour Germany.
Lloyd’s Head of Innovation, Trevor Maynard, said:
“Sharing economy platforms have transformed entire industries because they’ve rejected the status quo and challenged the way we think about once traditional goods and services. In order to effectively serve the sharing economy, we as insurers must follow that example and rethink traditional insurance products."
The report highlights that transacting in the sharing economy is not without risk and adequate protection for all parties means insurers must continue working to adapt traditional coverages to fit the unique needs of this sector, whether it’s solutions provided by platforms via transaction-embedded cover, or a product purchased independently by sharing economy participants. A range of insurance products currently offered cover potential risks such as losing a possession, facing liability or suffering damage, among others. Despite these risks, the positive experiences and benefits provided by the sharing economy, mean that it continues to grow and diversify. The opportunity for sharing economy platforms and the insurance industry to work together is clear.
Nigel Walsh, partner in Deloitte Digital said: “In our market scanning, we’re not only seeing an increasing number of sharing economy platforms provide insurance to their users, including bespoke products through the Lloyd’s market, but also a large number of startups helping to solve the insurance gap for all participants in the sharing economy. Equally, insurers are still in the very early stages of developing the dynamic and flexible solutions this sectors needs as it continues to evolve at pace. The opportunity for sharing economy companies and insurers to partner to reduce risk in this space has real implications and exciting opportunities for future growth.”
Lloyd’s is the world’s specialist insurance and reinsurance market. With expertise earned over centuries, Lloyd’s is the foundation of the insurance industry and the future of it. Led by expert underwriters and brokers in more than 200 territories, the Lloyd’s market develops the essential, complex and critical insurance needed to underwrite human progress. Backed by diverse global capital and excellent financial ratings, Lloyd’s works with a global network of over 4000 insurance professionals to grow the insured world – building resilience for businesses and local communities and strengthening economic growth around the world. Visit www.lloyds.com/sharingeconomy to learn more about the products and solutions available to sharing economy companies in the Lloyd’s market.
Notes to editors
- There are many definitions of the sharing economy. The gig economy. The collaborative economy. The access economy. In this research, the sharing economy is defined as a collection of online marketplaces where consumers, rather than corporates, share access to their assets, possessions and skills in order to earn a profit.
- Consumer survey source: Deloitte-YouGov, 2018. Population estimates by Deloitte are based on populations aged 18 or above. In China and the UAE, consumer survey samples were based on online populations. Penetration rates are based on percentages from Deloitte-YouGov 2018 survey. Penetrations rates should not be considered an extension of Lloyd’s previous report on the sharing economy as the sample, time period and questions were different.