With three days of events based around Leadenhall Market, the campaign will present London’s unrivalled credentials as the market for insuring risks and, should disaster strike, getting clients back on their feet as soon as possible.

Inga Beale, CEO of Lloyd’s and LMG Board member, said: “The campaign will highlight that, in today’s world of unprecedented change and opportunity, London’s insurance market is more essential than ever.”

The campaign includes:

  • Unveiling of a commissioned artwork illustrating the unique London market ecosystem and the many economic, business and social activities that insurance makes possible.
  • 15 costumed characters bringing those activities to life – interacting with the public for three days in the insurance district of the City.
  • Launch event in Leadenhall Market from 09.00 - 10.00m on Tuesday 24 October.

For more information on the campaign, see londonmakesitpossible.com

London makes it possible