Brand guidelines

Lloyd’s brand guidelines are designed to help you understand how to bring the Lloyd’s brand to life in your communications.

The Lloyd’s brand is our most powerful asset. Using it correctly helps to ensure it remains recognisable, consistent across the world, and retains its value.

If you would like any further information or advice about the Lloyd’s brand, please contact marketing@lloyds.com.

Guidelines are available for the following audiences:

See Also

> Coverholder Resources

Annual Compliance 
Application process
Audit scope
BA model agreements
Coverholder changes
Market directories
Financial Crime
Reporting Standards