Flooding has a major impact on insurance and the companies in the industry have a unique role to play in flood preparedness, management and response. By working together with key stakeholder partners - including policyholders from local and national government, the emergency services, engineers and the construction industry, as well as with volunteer agencies and charities that support both victims and responders - insurers can help to raise awareness of flood risk, promote the uptake of flood resistant and resilient products and behaviours, ensure that the recovery from a flood runs as smoothly as possible, and support affected communities through the long and often painful recovery process.
