Lloyd’s celebrates innovation in art
20 November 2008
Lloyd’s is sponsoring a special innovation prize at this year’s Arts & Business Awards. The awards, now in their 30th year, celebrate excellence in cultural partnerships and sponsorship.
The Lloyd’s A&B Innovation Prize will be awarded to an exceptional partnership between business and the arts in the last 30 years.
The judges will look for evidence of innovation and risk-taking in achieving success.
The winner, who will be announced at the awards ceremony on 24 November, will have set new standards and helped change the perception of sponsorship.
Lloyd’s is particularly well-placed to sponsor such an award, explains Lloyd’s CEO Richard Ward. For over 300 years the market has been helping individuals and businesses take an entrepreneurial approach to risk.
“This prize celebrates the most innovative partnerships of the last 30 years, where the arts and business sectors have been able to learn from each other, to demonstrate an entrepreneurial spirit and a willingness to take calculated risk, and which have changed the face of sponsorship as a result,” he adds.
The following 12 partnerships have been longlisted:
Bank of Scotland, partnering with the Edinburgh International Festival. The bank assisted in creating a permanent home for the Festival by sponsoring their newly-renovated building
Becks, for supporting progressive artists at grass roots levels including commissions of bottles designed by artists such as Damien Hirst and Tracey Emin
BP, partnering with the Tate Britain, British Museum, Almeida Theatre, National Portrait Gallery and Royal Opera House
Coutts, in various partnerships with theatres, museums and opera houses. The collaborations have focused on those renowned for their avant-garde productions with the intention of reaching new audiences
Deutsche Bank, partnering with Frieze Art Fair and Shakespeare’s Globe Theatre. DB’s Art at Work is the largest contemporary corporate collection in the world
HSBC’s partnerships with the Tate Modern, V&A, Design Miami, Museo Dolores Olmedo and Design Miami/Basel have resulted in exhibitions of work by artists such as Frida Kahlo and Henry Moore
Land Securities wide-ranging cultural partnerships range from supporting The Prince’s Foundation for Children & the Arts to the high-profile sponsorship of Global Cities at Tate Modern in 2007
Orange, partnering with the Orange Broadband Prize for Fiction
Sky’s arts partnerships include the launch of the Sky Arts channels, promoting events, exhibitions and productions to millions of digital viewers
Travelex’s partnership with the National Theatre has focused on developing challenging theatre at affordable prices
UBS’s sponsorship activities focus on two long-term partnerships with the London Symphony Orchestra (LSO) and Tate Modern
The Unilever Series commissions acclaimed artists, chosen exclusively by the Tate Modern, to create an entirely new work for its vast Turbine Hall.
Last updated on 20 Nov 2008
