Using the Lloyd's brand effectively
The Lloyd's brand is the strongest in the insurance market, which means it can be an enormous asset in the marketing of your own business. But, as we're all aware, the Lloyd's market can seem confusing. So it's essential that, when you refer to Lloyd's in your communications, you do so in a way which is clear, coherent and consistent.
Telling our story to your customers
Presentation toolkit
Add impact to your communications. Register at www.lloyds.com/toolkit to compile and download a range of presentations and video clips, including:
- Lloyd's overview, history, security and industry issues
- 'Walk around the room' video
- Video clips featuring Lloyd's executives and market members
Link to lloyds.com
Demonstrate your relationship to Lloyd's by adding a link to lloyds.com from your corporate website.
Lloyd's key messages
An online library of marketing messages, supporting evidence and FAQs to add depth to your external communications is available from our press office.
Want to know more? Then contact the press office.
Marketing material
Keep your customers informed about Lloyd's with our range of publications. Order yours at marketing@lloyds.com
Market Directories
A free listing in our online directory of syndicates, managing agents and brokers is a valuable means of recruiting customers. Your listing is searchable by class of business covered, and Lloyd's will update your records twice a year. Contact marketdirectories@lloyds.com to arrange your listing.
Using Lloyd's branding
The Lloyd's logo may be added to your collateral as specified in our guidelines, these help you create consistent Lloyd's branded materials.
If you want to use Lloyd's branding more extensively, please contact the Marketing team at marketing@lloyds.com
