Working together to get the right coverage
Media coverage plays a key role in educating and shaping people’s perceptions about Lloyd's. So we devote a great deal of time and expertise to managing relationships with the media all over the world. Working with you, our press office can help to ensure we get the right messages about Lloyd's to the right people at the right time.
How we can help you
The Lloyd's press office focuses its efforts on three main areas:
- proactively publicising Lloyd's through press releases and media briefings;
- responding to journalists' enquiries; and
- managing media at events and on visits.
We can help your business by obtaining media coverage, offering advice on handling media issues, media training, quotes, facts, figures and statistics. We can also provide you with the use of our underwriting room for broadcast interviews as well as offer assistance with booking tours of Lloyd's for your staff, clients and visitors.
How you can help us
Our best coverage comes from interesting risks being insured at Lloyd's. If you're handling a particularly unusual or difficult risk, let us know - we can help attract further coverage through our media contacts around the world. If you know a big story is about to break, a briefing from you will enable us to coordinate messages when the media calls.
On occasion, you may be able to help us with a particular piece of information that a journalist is asking us for, or we may need to confirm that a particular risk was insured at Lloyd's. Working closely with Lloyd's press office will ensure consistent news management and help us all protect the brand.
Media coverage
The Lloyd's press office is the first port of call for journalists seeking expert opinion on the risks insured at Lloyd's. By providing an interview, or even just a quote, your business gains valuable publicity, with the opportunity to reach thousands of global media outlets. We can also offer you advice on the best strategy to use when trying to obtain media coverage.
Interview preparation and media support
We can offer underwriters and brokers practical assistance when preparing for newspaper and broadcast interviews. We can help answer press enquiries and give advice on the right contact to approach if you have a story idea. We can also provide media training for your underwriters and brokers.
Quotes from Lloyd's
A quote from the world's most famous insurance market is often an effective way for your organisation's activity to gain press coverage. Although it might not be appropriate to provide one every time, we'll always do our best to help in whatever way we can.
Facts, figure and statistics
If you're preparing an article or speech, we have access to a wealth of information about the market, which could make a valuable contribution. Just ask, and we'll see what we can do.
Inductions and tours
The world's most high-profile insurance brand is bound to excite high-profile interest. We're happy to provide an induction to Lloyd's for senior staff and members of your press office. We can also arrange tours for top clients and visitors.
Use of the underwriting room for broadcast interviews
The dynamic atmosphere of the underwriting room provides an impressive backdrop for broadcast interviews, and creates a selling point when pitching interviews for senior executives. Just give the Lloyd's press office a call and we'll set it up.
Contact the press office
Bart Nash
External Communications Manager
bart.nash@lloyds.com
+44 (0)20 7327 6272
Sarah Robson
External Communications Consultant
sarah.robson@lloyds.com
+44 (0)20 7327 6125
