My top five marketing memories
Posted by Laura Gaweda | Graduate blog on Wednesday 04 April 2012, 8:56AM
It’s nearly time to move on to my second rotation on the grad scheme and seems a good time to reflect on my six months in Marketing.
Corporate Communications might not be the first department to spring to mind when you think of a graduate career in insurance but I’m so glad I researched all the placements available and stumbled upon Comms.
I’m leaving my current role with a heavy heart, and even heavier bags (that bit is down to the vast shoe collection that’s accumulated under my desk over the last six months). But there’s nothing like a good old list to lift the spirits, so I thought I’d share a few of my Marketing highlights…
- Being given the responsibility of working on high-profile projects. I’ve worked on our Annual Report, the Lloyd’s Three-Year Plan and our graduate recruitment campaign among many others. Having work you’ve produced be so visible is scary in some ways but it’s an amazing feeling to see the results of a campaign or flick through one of those documents and know that you made it happen.
- Learning from other teams within Comms. All the teams work closely together, so I’ve picked up a lot just from talking to colleagues – being around Press and Media has helped me to get a grip on current affairs in the industry, I’ve had an insight into how social media can be used in business and seen what goes into managing our relationship with our community.
- Exposure to other teams in the Corporation. Comms touches almost every department at one point or another, whether that’s working with Market Finance on delivering our annual results or with HR on recruitment campaigns, which has really helped me to gain a broad understanding of how Lloyd’s works – good from a social point of view too!
- The sheer range of tasks that land on my desk. I can honestly say that every week in Marketing has been a different experience – the project-based nature of the role means that I’ve always got something new to get on with and I feel constantly challenged. Clock-watching is definitely never on the agenda! There have been some weird and wonderful moments along the way too – roaming the City to source a giant novelty cheque was a particularly unusual one.
- Last but most definitely not least, working with people who have invested so much time in developing me, answered my silly questions and provided cake and chocolate on an almost daily basis. I’m going to miss that treats table.
Here's to the next six months...