Rolf Tolle, Director, Franchise Performance

Rolf Tolle
Rolf Tolle, Director, Franchise Performance
Rolf Tolle joined Lloyd's as the first Franchise Performance Director in March, 2003. Previously, he was Chief Underwriting Officer and a Board Member of Faraday Group, the London based insurance operation owned by General Re Corporation. His appointment marks the next major step in the implementation of a package of reforms designed to modernise the Lloyd's market and improve its financial performance.

Prior to his position with Faraday, Rolf spent 10 years as Chief Executive Officer of Europa Re, based in Cologne. During a career in insurance spanning 27 years, Rolf has also been Managing Director of Norwegian insurer Polaris and has held a range of senior positions with Scandinavian insurers, Storebrand and Unipolaris and has worked in the US with Christiania General.

The position of Franchise Performance Director is a new post at Lloyd's created as part of the market's reform programme. The Franchise Performance Director and his team are responsible for working with individual Lloyd's businesses - the franchisees - to improve the commercial performance of the market. This includes:

  • monitoring each franchisee's performance against its business plan  
  • ensuring that the new underwriting and service guidelines for franchisees are adhered to. 

Rolf holds a degree in political science from the University of Berlin. He is married with three children and lives in London.

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Last updated on 20 Jan 2006